Who we are & what we are about.

New Age Swenk (formerly New Age Swag) is an athleisure & streetwear brand co-founded by 3 young black creatives back in 2015 whilst they were still in high school. The brand is a hybrid of streetwear & athleisure that creates products with small ideal differentiated parts that visually appeal to different market segments. Our overall market encompasses both the youth as well as adults who love athleisure wear. Our products always have an identity of what South African streetwear fashion represents, as well as infusions inspired by global fashion trends & cultures. 

We also welcome design inspirations that our customers suggest, so that we successfully design apparel pieces that they won't find in stores, at cheaper prices. Within our design process, quality is our top priority & we intend on keeping it that way.

Mission:

To be a local leader in comfort wear and streetwear fashion. 

Vision:

To be the brand of choice, thereby establishing a connection between the people, and the brand.